Search Engine Optimization (SEO) is a set of techniques which tries to maximize the number of visitors to a particular website by ensuring that the site appears higher up on the list of results returned by a search engine. It is a mechanism which keeps the website relevant in search results and encourages users to visit a particular website, thereby keeping it ahead of its competitors. Contrary to popular belief, SEO is not a one-time activity but rather a continuous process which involves sound design, judicious use of keywords, appropriate links, social-network integration, dynamic content and targeted promotion.
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